About Kayleigh

From the shop floor to the global stage

Twenty-two years of leadership, 50+ markets, and 500+ leaders trained and coached. I've been the person change was asked of, which is why I do this differently.

Kayleigh Basford
About Kayleigh

From the shop floor
to the global stage

22+
Years of leadership experience
50+
Markets worked across globally
500+
Leaders trained & coached globally

My career began at 18, joining Vodafone as a store manager. By 19 I was in a leadership role, obsessively building high-performing teams and turning around underperforming stores. That early fascination with what drives behaviour, performance, and culture has never left me.

Over two decades I rose to hold some of the most demanding senior leadership roles in global business: Global Head of Customer Experience & Service Design at Vodafone Group across 25 markets, and Head of Digital Capability at PepsiCo UK, building the digital function from the ground up and reducing cost-to-serve from £52 to £5 per visit.

That work has taken me across telecoms, media, aviation, FMCG, retail, hospitality and education, in more than 50 markets, delivered in-house, as an associate and now through my own consultancy.

Today I bring that hard won experience to my consultancy and coaching practice. My work is shaped not just by corporate success, but by my lived experience of navigating cancer, recovery, and burnout, giving me a rare and honest understanding of sustainable performance and what it truly means to lead well.

I am an EMCC Senior Coach Practitioner, hold a PGC with Distinction in Coaching & Mentoring for Leadership from Leeds Beckett University, and bring a psychologically informed and neuroscience-led approach to all my coaching and leadership work. It all adds up to one thing: whether I'm consulting, coaching or facilitating, my work is always human-centred, because organisations don't change, people do.

PGC with Distinction, Coaching & Mentoring for Leadership, Leeds Beckett University
Psychologically informed & neuroscience-led approach, evidence-based practice
EMCC Senior Coach Practitioner, EIA Accredited
Why Human-Centred

Change is the only constant.
Humans are how it happens.

Strategies, systems and technology don't transform organisations, people do. My work starts with a simple question most change programmes skip: what is actually happening for your people while everything around them is shifting? Answer that well, and performance, culture and results follow.

Human-led

Shaped by lived experience of leading through change, and of navigating cancer, recovery and burnout myself. I understand what change asks of people, because I've been the person it was asked of. There's a human behind every role, every resistance and every result.

Evidence-based

Grounded in neuroscience, psychology and design thinking, not fads or gut feel. Every programme, coaching engagement and workshop I design is built on empirical research and real-world data, so you know why it works, not just that it does.

Delivery-proven

Two decades leading transformation inside global organisations means I know how change actually lands. Because of that experience, I can advise on the tech, the systems and the processes with real authority. But what makes my work different is never losing sight of the people who have to live them.

Want to work together?

The best place to start is a conversation about what you're facing.

Book a Free Discovery Call Or email me