Transformation Consultant & Executive Coach

Where strategy meets
human performance

22 years of global leadership experience. From Vodafone to PepsiCo to Qatar and beyond. I help organisations and leaders navigate complex change, build high-performing teams, and create cultures where people and performance genuinely thrive.

EMCC Senior Coach Practitioner PGC Coaching & Mentoring — Distinction Psychologically Informed & Neuroscience Led
EMCC EIA Senior Practitioner
Kayleigh Basford
Worked with Vodafone PepsiCo Qatar Airways Lavazza BritBox Three UK Ooredoo Du Entel
Kayleigh Basford
"Kayleigh combines relentless drive, passion for design thinking and a getting-things-done mentality to drive people, teams and organisations forward." — Senior Leader, Vodafone Group
About Kayleigh

From the shop floor
to the global stage

22+
Years of leadership experience
50+
Markets worked across globally
500+
Leaders trained & coached globally

Kayleigh's career began at 18, joining Vodafone as a store manager. By 19 she was in a leadership role, obsessively building high-performing teams and turning around underperforming stores. That early fascination with what drives behaviour, performance, and culture has never left her.

Over two decades she rose to hold some of the most demanding senior leadership roles in global business: Global Head of Customer Experience & Service Design at Vodafone Group across 25 markets, and Head of Digital Capability at PepsiCo UK, building the digital function from the ground up and reducing cost-to-serve from £52 to £5 per visit.

Today she brings that hard won experience to her consultancy and coaching practice. Her work is shaped not just by corporate success, but by her lived experience of navigating cancer, recovery, and burnout giving her a rare and honest understanding of sustainable performance and what it truly means to lead well.

Kayleigh is an EMCC Senior Coach Practitioner, holds a PGC with Distinction in Coaching & Mentoring for Leadership from Leeds Beckett University, and is grounded in a psychologically informed and neuroscience-led approach, bringing evidence-based insight into all her coaching and leadership work.

PGC with Distinction, Coaching & Mentoring for Leadership — Leeds Beckett University
Psychologically informed & neuroscience-led approach — evidence-based practice
EMCC Senior Coach Practitioner — EIA Accredited EMCC EIA Senior Practitioner
How I Help

Work that moves people
and organisations forward

Whether you need a transformation consultant, a leadership coach, or someone to facilitate your team through a difficult moment, I don't do off-the-shelf. Everything I deliver is tailored, evidence-based, and built to last.

01

Transformation Consultancy

Cultural, customer and digital transformation across global organisations. I help align people, processes and technology, turning strategy into realistic, embedded action with measurable results.

Service DesignCX DigitalDesign ThinkingChange Management
02

Leadership & High-Performance Teams

High-performing teams don't just happen, they're built with intention. I design and deliver programmes that give leaders the tools, clarity and capability to build teams where people and performance thrive.

Leadership DevelopmentPsychological Safety Purpose & ImpactWorkshops
03

Integrative Executive Coaching

EMCC-accredited, I deliver 1:1 and team coaching that treats you as a whole person. Grounded in coaching, psychology and lived experience of leading at the highest levels, for change that actually sticks.

1:1 CoachingTeam Coaching Trauma-InformedExecutive Presence
04

Keynotes & Webinars

Drawing on 22 years at the forefront of transformation, leadership and human performance, Kayleigh delivers keynotes and live webinars that are honest, evidence-led and genuinely useful, not just inspiring in the moment.

Keynote SpeakingLive Webinars ConferencesCorporate EventsBespoke
View speaking topics →
01

From Burnout to Balance

Understanding and preventing burnout in leadership; practical, evidence-based and deeply personal. Also available as a dedicated session for women in leadership.

02

Building High-Performance Teams

What actually makes teams perform, the psychology, the conditions, and the leadership behaviours that create sustainable high performance.

03

Leading Culture Change

How to shift culture intentionally and make it stick, without losing people along the way.

Bespoke topics available

Get in touch to discuss a tailored keynote or webinar for your event.

My Approach

How I work

I don't offer quick fixes or one-off interventions. If you want change that genuinely embeds, that continues well beyond our formal work together, this is the model.

01

Discovery

Everything starts here. I understand your context, your goals, your business, your challenges, and the realities of your life and work. Without real understanding, even the best intentions miss.

02

Define

Together we define clear, realistic outcomes. Not just in terms of performance goals, but in how you want to lead, work, and live. Clarity, focus, and shared ownership.Depending on the need this can be worked shopped or a 1:1 activity

03

Design

Based on what we've defined, I design support that fits your specific needs, whether that's 1:1 coaching, a leadership programme, or a custom workshop series.

04

Deliver

Delivery is practical, human and sustainable. The real work starts when it's back over to you...which is why we agree on meaningful goals, follow-up and accountability from day one.

A note on fit: If you want change that embeds, evolves and genuinely supports people to lead, deliver and live better, then we should talk. If you're looking for a one-off workshop with no follow-up, I'm probably not the right partner for you.
The Business Case

Why invest?

Often the first thing to drop is investing in people. Yet the numbers tell a clear story about what happens when we do, and what it costs when we don't. Whether you're navigating transformation, developing your leaders, or investing in coaching, the case is compelling.

70%
Of transformations fail to deliver their goals, most often due to leadership and culture, not technologyMcKinsey & Company
82%
Of managers step into leadership without any formal management or leadership trainingChartered Management Institute (CMI)
Return on coaching investment, driving productivity, engagement and personal wellbeingInternational Coaching Federation & PwC, The ROI of Coaching, 2024
85%
Boost in employee engagement from leadership development programmesHarvard Business Review, 2016
Faster revenue growth in companies with high levels of employee engagementGallup, State of the American Workplace, 2017
More effective leadership from investment in development, especially critical during major transformationsMcKinsey & Company, 2025
Testimonials

What clients say

"I have a coach this year, she has changed my world"
Company Director
Leadership coaching programme
Kayleigh has been the most instrumental, inspiring coach to me. Her approach is professional, personable and honest. I felt heard, encouraged and focused during our sessions. I am extremely grateful for the work we achieved together.
R
Founder, Remnant Revolution
Business Coaching Programme
I was lucky enough to work with Kayleigh when I asked her to support me locally in running a series of service design training sessions in Qatar. Her level of expertise coupled with her natural ability to lead people through these sessions was of exceptional quality. I would have absolutely no hesitation in recommending Kayleigh.
A
Director, Customer Experience
Vodafone
Kayleigh operates in that rare space where reasoned theory, planning and strategy meets proactivity, customer-centricity and results. She tailored her own high quality Service Design training programme for an international audience, delivering a quality session of genuine long-term value.
D
Programme Lead
Vodafone
Kayleigh combines relentless drive, passion for design thinking and a getting-things-done mentality to drive people, teams and organisations forward. She's an excellent people manager who holds her own in high-pressured situations. It's been a real pleasure to work with her.
K
Senior Director
Vodafone Group
The energy Kayleigh brought and the togetherness of the team. Seeing the team light up, one staff member said "it all makes sense now." The way she explained things, especially for non-first-language English speakers, was exceptional.
B
Team feedback, Blush + Blow London
High-Performance Team Day, January 2026
I would highly recommend Kayleigh as a business coach if you are setting up a business or need to add more structure to your professional journey. She brings clarity, expertise and genuine commitment to results.
C
Business Owner
Coaching Client
Coaching In Practice

When coaching became
culture change

A business leader came to me emotionally exhausted, one highly disruptive team dynamic was draining her energy and threatening the stability of her whole team. An employee was undermining leadership, creating negativity, and the situation kept escalating no matter what she tried.

What looked like a difficult employee problem turned out to be something much deeper: blurred boundaries, inconsistent accountability, unclear expectations, and a leadership style rooted heavily in rescue rather than empowerment. She cared deeply about her team, but had unintentionally created a culture where boundaries had become negotiable.

Together we worked through the Drama Triangle, Transactional Analysis, Kim Scott's Radical Candor framework, and the distinction between empowering and rescuing. A major breakthrough came when she realised that rescuing takes the problem away from someone, empowering gives them the tools to solve it themselves.

The engagement evolved far beyond the original presenting issue. We rebuilt the foundations of her leadership — and in doing so, transformed the culture of her business.

"I have a coach this year, she has changed my world"
— Coaching client, leadership programme
The starting point

One difficult employee

Undermining leadership, creating negativity, overstepping boundaries, influencing wider team instability.

What we uncovered

A wider leadership & culture system

Blurred boundaries, inconsistent accountability, unclear expectations, a rescue-led leadership style that had made boundaries negotiable.

What we worked on

Boundaries · Accountability · Difficult conversations · Emotional regulation · Performance management

Drawing on the Drama Triangle, Radical Candor, Transactional Analysis, and empowerment vs rescuing frameworks.

The outcome

Culture shifted — sustainably

ReactiveIntentional
RescuingEmpowering
Emotion-ledClarity-led
Business experienced

Healthier team dynamics · Stronger boundaries · Improved accountability · Greater leadership clarity

What began as a single coaching engagement became a full high-performance team programme.

Speaking & Webinars

Keynotes that challenge,
energise & equip

Kayleigh brings two decades of frontline transformation and leadership experience to every stage. Her talks are grounded in real world delivery, backed by psychology and neuroscience, as well as her own experiences of navigating cancer, recivery & occupational burnout, her shining star this is building her talks around what audiences genuinely need.

Available for conferences, corporate events, live paid webinars, panels, and leadership away days. Bespoke sessions designed on request.

Enquire About Speaking
01

From Burnout to Balance

A candid, practical and evidence-based keynote on understanding, preventing and recovering from burnout, drawn from both professional expertise and personal lived experience. Also available as a dedicated session for women in leadership.

Leaders · Women in Leadership · HR Teams
02

Building High-Performance Teams

What actually makes teams perform? The psychology, the conditions, and the leadership behaviours that create sustainable high performance, and how to build them intentionally.

Senior Leaders · Team Managers · L&D Teams
03

Leading Culture Change

How to shift culture intentionally, at scale, and make it stick, without losing people along the way. Drawn from Kayleigh's experience leading change across 25 global markets.

C-Suite · Transformation Leaders · HR Directors
04

Bespoke Keynotes & Webinars

Every audience is different. Get in touch to discuss a fully tailored keynote or live webinar for your event, conference or team.

All audiences — get in touch
Kayleigh Basford

Live Webinars

Kayleigh runs live, interactive paid webinars on leadership, performance and wellbeing topics. Tailored to your organisation or open to your network. Also a podcast lover, featured on The Frankly Leader and The Phil Lewis Podcast on burnout, resilience and leadership.

Live & Interactive Paid Corporate & Open Bespoke Available
Thinking & Insights

What I'm writing & talking about

LinkedIn · Long-form

Most culture change programmes fail for a simple reason

They try to change culture without changing leadership behaviour. Until the hidden assumptions driving leadership are surfaced and challenged, culture rarely shifts, no matter how many workshops you run.

Culture Change
Instagram · Carousel

Most female leaders aren't struggling with capability

They're navigating external workload, mental load, and invisible labour while being 2x more likely than male peers to take on extra work like mentoring, team support and culture development. That's not a capability gap. That's an unsustainable system.

Women in Leadership
Instagram · Video

Stop pointing the finger at millennials & Gen Z

When younger employees struggle at work, the instinct is to blame the generation. But if you look at the pressure they're actually under, including the way burnout disproportionately impacts them — empathy starts to look a lot more useful than judgement.

Generational Leadership

Follow along for weekly thinking on leadership, burnout, culture and transformation

Get in Touch

Let's start a
conversation

Whether you're exploring coaching, planning a transformation programme, or looking for a speaker for your next event, the best place to start is a conversation.

Phone +44 7771 492003  |  +974 6671 3531
Based Doha, Qatar — working globally
Instagram @coachkayels
Book a Discovery Call

Send an enquiry